We created a fresh brand platform – ‘Let the adventure begin’ is as much a challenge to keep pushing the envelope for flavours and products, as an invitation to food adventurers.
Our partnership with Assignment has delivered some incredible work and helped transform Kiwibank’s brand. Our Independence Campaign is a great example of the Assignment magic. Their ability to crack the code of any business challenge strategically and creatively is a core strength. What makes Assignment different is that they consistently deliver results.
Our challenge to Assignment was to reignite Tux’s iconic status in Kiwi households and drive relevancy in a cluttered marketplace. Using the famous jingle ‘Tux keeps them full of life. Fit as a fiddle. Sharp as a knife’ Assignment have helped cement Tux as New Zealand’s favourite, and most trusted, dog food.
We had over a million dollars of revenue in the first week. Three months later, Choco-ade is still the number one selling biscuit in New Zealand
Assignment Group challenged the traditional thinking on marketing/promoting work-related health and safety, helping lead WorkSafe as the regulator to address the ‘why’ before the ‘how’. They provided the strategic and creative path to meeting that challenge, and we are already seeing encouraging results in leading behavioural change.